Dear Jeff,
I meant to write when the Kindle first came out, but you know how these things go. I understand you’re a pretty busy person yourself.
Anyway, for reasons I can’t quite discern, the Kindle’s news coverage has picked up a lot in the last couple of weeks, so I thought I’d take this opportunity to pass on the thoughts that I kept to myself a few months ago.
First off: congratulations. I’m sure you suffered your share of skepticism when pitching Kindle initially, and its success has proved those skeptics wrong. You can hardly keep them in stock, and really, I can’t claim to find that surprising. The device moves ebooks forward several steps, and while I still like settling down with a traditional paper book, I can’t help but feel compelled by what the Kindle has to offer.
And yet, I haven’t ponied up the dough. Amazon didn’t reach its dominance in the market by ignoring customers, so I’m sure you and your team have sat around the table many nights wondering, why? Why hasn’t Jason bought a Kindle yet? Surely, only shyness has kept you from calling to ask, so I’ll save you the effort, and tell you now.
Many people have risen to declare the Kindle the iPod of ebooks. But it isn’t, Jeff. It could be. But it isn’t.
The beauty of the iPod is that while Apple’s DRM may be proprietary, its essential file formats, MP3 and AAC are not. Anyone wishing to produce content for the iPod that takes advantage of its features may do so.
Sadly, you can’t say the same thing about the Kindle. Sure, it supports various other file formats, but its optimal format, the .AZW, remains proprietary. And the Kindle doesn’t support the closest thing we have to a universal format for electronic documents, Adobe’s PDF standard, a published and open standard.
I know what you’re thinking: “Who cares? If people want to read The DaVinci Code, he can buy the AZW from us.” And apart from the fact that I would probably slice open my veins before spending my time reading The DaVinci Code, you may be right. But the truth is, even if I wanted to read The DaVinci Code, I can’t, because I don’t have time.
I know you follow my activities closely Jeff, but perhaps you forget that in addition to everything else I have going on, I’m a par-time graduate student. Every semester, I read somewhere in the neighborhood of 1,000 pages of journal articles, mostly downloaded from the web, mostly in PDF form. And I mostly print them out, because frankly, although it pains me to do so, having paper copies makes it easy for me to carry them around and read them in my spare time, most of which occurs on the train or the X9 bus.
Now, if I could load these PDFs onto the Kindle, that could hold some advantages. But I also know that it would hold some disadvantages as I tried to navigate different numbers of columns and differing layouts.
If only some standard existed for reproducing journal articles for an ebook reader. If only all the major aggregators and independents had some open, published standard that gave them an incentive to add a new format to their downloading options. A standard like .AZW, for example, if it were open and published.
And just think… textbook publishers constantly look for ways to continue charging outrageous sums without having to bear the expense of actually printing books. If only they had such a standard, like an open and published version of the .AZW. (Of course, it would also help Amazon further dominate over college bookstores, but I’m sure you know that.)
But so far, Amazon’s approach seems to turn away what must be one of its largest potential markets: higher ed. Indeed, if .AZW really became a standard for textbooks and journal archives, many colleges and universities might even make the Kindle a required purchase for incoming classes. But even without that incentive, I know many a student who would happily pay a few hundred dollars to make their backs a little less sore, their printing bills a little less high, and their rate of tree destruction a little bit lower.
So, there you have it, Jeff. That’s why, for all its appeal, the Kindle currently sits towards the bottom of my tech wishlist. For me, and many other people who still depend on published materials, the Kindle represents one more thing to carry, rather than a way to carry less.
You’re a sharp guy, Jeff. I’m sure you can figure out a good way to solve this problem. Let me know, okay?
Best,
Jason